marketing tips

Jan
01
2013

Most of us view happiness as the feel good emotion, however the scientists of positive psychology also define happiness with relation to achieving a goal. John Locke wrote, “the business of man is to be happy,” so it would be fair to say that the business of companies is to  improve the happiness of their  internal and external customers. The happiness strategies related to those exceptional flourishing companies is the recognition of the consumer-oriented, experience-related economy of today, where customers happiness is crucial for successful organizations. What separates the exceptional from the average organization is the happiness mindset mimicked from what consumers standards are; which is a happy consumer finds meaning in what they buy. The flourishing companies have figured this out and as the cream always rises to the top, so do the strategies that have gotten them there. Here are a few happiness strategies that organizations can implement for the long term, from the inside out:

1. Authentic Leadership : Taking an interest in your employees and the meaning behind their job not only is an appreciative gesture it is an authentic one. People are better focused with clear and intentional goals from transparent leaders. Employees want to feel connected, as engaged staff is a happy staff and a happy staff is a productive one. A 2011 Gallup poll found that 71 percent of American employees are disengaged from their workplace. What this means is that employees are void of the many benefits related to an engaged staff, at it’s worst this means they are contaminating the surrounding environment and giving customers a bad experience.

2. Making a Difference: A company culture who is making a difference is empowering to it’s employees as well as their customers. Everyone wants to be part of a story. Those who are feeling fulfilled by an experience is a person who embraces a meaningfulness in their purpose. When you feel good, the chances of repeating the behavior is more likely.  Robust brands have benefited from the “feel good” psychology and expanded their product line because of it, brands such as, McDonald’s”happy meal”, Apples iphone and the ultimate driving experience of BMW. However, Tom’s shoes, “One for One”, offers impactful meaning to the buyer, knowing their purchase of  shoes offers a pair of shoes to another less fortunate, now that is authentic, smart and sustainable!

3. Employee Autonomy: Gone are the days of micromanagement, people want to feel they have control over their personal and professional destinies. Importance is placed on what we do and why we do it rather than hours worked.

4. Work Integration: Is the new life balance; working effectively so one can have more time for yourself, family, friends and life.

5. Customer Engagement: The best business for any organization is repeat business. Customer engagement is crucial to the sustainability of a products life cycle and to the “happynomics” of  the organization. Getting customers to engage in your brand is more likely to convert them as a buyer and a repeat customer.

The question remains what can you do to go from good to great in your workplace?

“America’s Happyologist” Jackie Ruka is a lifestyle expert who founded the Get Happy Zone (www.gethappyzone.com) personal development organization. She is also the author of the soon-to-be-released book, “Get Happy and Create a Kick Butt Life, a Toolbox for Rapidly Activating the Life You Desire.” Contact Jackie and take her Become Fearless Quiz online at www.tinyurl.com/HappinessQuiz.

 

 

Jan
01
2013

Your Life is Your Message – Ghandi

This is not a time to be shy or hide under the covers. This is a time for you to shine, create your message and speak out with confidence. Perhaps you are a  frustrated designer, creator, teacher, caregiver, artist, writer , single parent professional, female entrepreneur, CEO ? Or all of the above! I have found many are shy about self promotion and how to sell your offerings to others. Here is a quick tip sheet on creating your message and easily serving others with your talent and expertise.

1. Remember when writing your copy include Features and benefits. Features Tell, benefits sell. Another words, your feature describes your service or product and the benefit is what will be gained by your service or product. Most people desire a relief from pain and or frustration OR are looking to acquire answers, knowledge and how to. Either way, your job is to improve the quality of life for another at work, home, career , love , spiritually, mentally and emotionally.

2. Be confident! Enthusiasm is contagious as is happiness, when you exude this, you receive it in return. Stop being so serious and hard on your self instead build your confidence, it’s sexy and it sells!

3. Your the Expert: Clarify what your intention is with your service or product by “painting the picture” of the need. As the expert, you understand what is happening on the front lines and have deep knowledge with avoiding common mistakes that potential clients tend to make. As the guru problem solver, get out there and sell your heart out!

Whatever you are looking for , is looking for you! The best way to attract this is to step into your spirit of intention with love and service and share specifically the picture so others can clearly understand the need. After all, we live in a three dimensional world, so use props, pictures, examples, before and after shots, testimonials from others or offer a 15 minute free session as a way for your future clients to see your worth and understand the value behind it.

When you operate from your authentic power (personality with timing), this creates a wind fall of abundance to you. This my friend is not just about money, it is about your self worth, where your flow of passion, talent, knowledge and love resides. The aka Happy Zone of your existence !

Power mantra’s: I am courageous, confidant and happy!

Abundance flows to me easily and effortlessly.

I am an opportunity magnet.

Find out about the upcoming free teleseminar: The Happiness of Money: the earn more and work less activation program. Sign in to  Get Happy Zone .

“America’s Happyologist” Jackie Ruka is a lifestyle expert and inspiration coach for women,who founded the Get Happy Zone (www.gethappyzone.com) personal development organization. She is also the author of the soon-to-be-released book, “Get Happy and Create a Kick Butt Life, a Toolbox for Rapidly Activating the Life You Desire.” Contact Jackie and take her Become Fearless Quiz online at www.tinyurl.com/HappinessQuiz.

 

As Seen In:

rsz_dailyworth-300x151

rsz_foryoursoul

rsz_fox-300x162

 

rsz_nbc-logo

rsz_shrm1

rsz_yahoofin-300x300

[sharexy]