Jan
01
2013

Most of us view happiness as the feel good emotion, however the scientists of positive psychology also define happiness with relation to achieving a goal. John Locke wrote, “the business of man is to be happy,” so it would be fair to say that the business of companies is to  improve the happiness of their  internal and external customers. The happiness strategies related to those exceptional flourishing companies is the recognition of the consumer-oriented, experience-related economy of today, where customers happiness is crucial for successful organizations. What separates the exceptional from the average organization is the happiness mindset mimicked from what consumers standards are; which is a happy consumer finds meaning in what they buy. The flourishing companies have figured this out and as the cream always rises to the top, so do the strategies that have gotten them there. Here are a few happiness strategies that organizations can implement for the long term, from the inside out:

1. Authentic Leadership : Taking an interest in your employees and the meaning behind their job not only is an appreciative gesture it is an authentic one. People are better focused with clear and intentional goals from transparent leaders. Employees want to feel connected, as engaged staff is a happy staff and a happy staff is a productive one. A 2011 Gallup poll found that 71 percent of American employees are disengaged from their workplace. What this means is that employees are void of the many benefits related to an engaged staff, at it’s worst this means they are contaminating the surrounding environment and giving customers a bad experience.

2. Making a Difference: A company culture who is making a difference is empowering to it’s employees as well as their customers. Everyone wants to be part of a story. Those who are feeling fulfilled by an experience is a person who embraces a meaningfulness in their purpose. When you feel good, the chances of repeating the behavior is more likely.  Robust brands have benefited from the “feel good” psychology and expanded their product line because of it, brands such as, McDonald’s”happy meal”, Apples iphone and the ultimate driving experience of BMW. However, Tom’s shoes, “One for One”, offers impactful meaning to the buyer, knowing their purchase of  shoes offers a pair of shoes to another less fortunate, now that is authentic, smart and sustainable!

3. Employee Autonomy: Gone are the days of micromanagement, people want to feel they have control over their personal and professional destinies. Importance is placed on what we do and why we do it rather than hours worked.

4. Work Integration: Is the new life balance; working effectively so one can have more time for yourself, family, friends and life.

5. Customer Engagement: The best business for any organization is repeat business. Customer engagement is crucial to the sustainability of a products life cycle and to the “happynomics” of  the organization. Getting customers to engage in your brand is more likely to convert them as a buyer and a repeat customer.

The question remains what can you do to go from good to great in your workplace?

“America’s Happyologist” Jackie Ruka is a lifestyle expert who founded the Get Happy Zone (www.gethappyzone.com) personal development organization. She is also the author of the soon-to-be-released book, “Get Happy and Create a Kick Butt Life, a Toolbox for Rapidly Activating the Life You Desire.” Contact Jackie and take her Become Fearless Quiz online at www.tinyurl.com/HappinessQuiz.

 

 

5 Comments

  1. Calla Gold says:

    This is great. I love the idea of Happy-nomics of a business!

  2. KymberlyFunFit says:

    I enjoy the premise you set forth. To some degree happiness is determined or felt in relation to unhappiness, which is to say it’s a relative emotion. Our sad times make our happy times that much better. Dr Weil put it well when he challenged his readers to distinguish between happiness and contentment.

    • Appreciate the comments. Often people have a hard time determining their level of happiness until unhappiness has set in. Contentment is on the other end of the spectrum but as you mentioned this is subjective based on an individual’s consideration of their well – being.


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